THE CONCEPTOlfactive Studio is an encounter between contemporary artistic photography and perfumery; between the eye and the nose This is the first time ever that perfumers have teamed up with photographers to draw inspiration from their oeuvres. They sense the images to capture their essence.
Photography and perfume capture the moment and rekindle the memory of past experiences. Imagining a sensorial, intimate, and poetic relationship between images and scents is to reconcile temporal spaces.
«Perfumer’s proofs», born out of the spontaneous and free emotions of perfume creators who have carte blanche when it comes to photography, prove to be genuine olfactory concepts. These original, never-smelled-before olfactory creations with strong personalities are made with very beautiful raw materials and come in Eau de parfum versions (12 to 18%) without price constraints. Elegant and unconventional modernity emanates from this wonderful alchemy. Olfactive Studio has designed an exceptional olfactory world with a powerful and distinctive personality; a world of intuitions and emotions; a world designed for women, men, and all others. Perfumes are angels; they have no gender, but they have a soul.
Together, talented perfumers and photographers have created Autoportrait, Chambre Noire, Still Life (2011), Lumière Blanche (2012), Flashback (2013), Ombre Indigo (2014) and for 2015 : Panorama.
Olfactive Studio was launched in Paris in September 2011 and is now enjoying great success in over 30 countries on all continents. Hooray for artistic intuition, pleasure, and the desire to create. Hooray for quality and generosity.
Céline Verleure is a passionate French perfume creator. She grew up close to nature. Dreaming of becoming an architect, she drew and invented her world. Having taken up studies in marketing, she gave up on building houses, but it allowed her access to the House of Kenzo. Pierre Broc, the creator of Kenzo fragrances, taught her the profession of perfume creation: he became her mentor. At 28, she created Kenzo Jungle with perfumers Dominique Ropion and Jean-Louis Sieuzac and then l’Eau par Kenzo with Olivier Cresp. She then launched Osmoz.com for perfume enthusiasts, based on an original idea by Firmenich. Céline’s passion is fueled by her travels: she took up Japanese calligraphy in Tokyo and spent months at a time in India – she loved Pondicherry and the intensity of the subcontinent. Departing from Cape Verde, she sailed across the Atlantic, traveled around South America, and fell in love with Rio de Janeiro where she lived for 2 years, importing French wines to the delight of the Cariocas. But she missed creating perfumes so she decided to launch the «the blog of the fragrance that doesn’t exist (yet)!» to tempt fate and to give birth to a new brand, thanks to the collective intuitions of an online community (over 5,600 fans participated in the creation of Olfactive Studio).«Make your life a dream, and your dream a reality» – Antoine de Saint-Exupéry
Natacha Rousseau likes passionate people, complicity, unusual projects, self-critique, stunning images, one-liners, beautiful objects and punctuation… To take an artistic universe and enrich it with new graphic meaning, or to challenge oneself to start from a tabula rasa and create a world around a product or a project… is a true gift for a graphic designer! Natacha Rousseau and Céline have been working together for over 5 years, always in dialogue mode, joyful, stressed, happy, but never interrupted! Natacha Rousseau did all the graphic design for Olfactive Studio, from the press kit to the web site.
Clotilde Maisonneuve and Sophie Noguès founded the Madecos agency in 2003. Their role is to lend support to brands and other projects in terms of product development. The poetry of Madecos is industry. Their inspiration comes from oil and sludge. Glasswork, injection, printing, embossing, marking… such variety, such curiosity, is all in a day’s work for Madecos. Their source of motivation is the diversity of concepts and products. Each project is an adventure; every production brings fulfillment. Marrying a rigorous approach with a sunny disposition, their real passion lies in the hidden face of the product. Clotilde Maisonneuve took the reins of the entire development and fabrication of Olfactive Studio's lines.
After completing Fashion and Marketing studies, first at the ESMOD Fashion School and then at Fit in New York, Camille Toupet chose to specialize in accessory design. Upon returning to Paris, she dreamed of jewelry. So she opened her own design studio and collaborated with Dinh Van to create the "Seventies" line. The instant success of the line opened her the doors to the mythical world of jewelry. Today, Camille Toupet expresses her creative talent and skills not only through jewelry but also through such diverse media as watch-making, accessories, fragrance bottle design, packaging and even display design. Camille Toupet contributed to the design of Olfactive Studio's fragrance bottle and packaging.
Mathias Ohrel met Céline at Kenzo Parfums, where she introduced him to the world of luxury. He worked at Kenzo for 6 years, first as the head of the fragrance marketing department, then as Director of kOzen and editor of multimedia content. Becoming a journalist and an independent consultant, Mathias Ohrel was Editor-in- Chief for Beaux-Arts Magazine's special fashion issues when he found his true calling: design management and talent recruitment. His firm, m-O, "constructs alchemies". He helps brands and organizations find their vision and their voice, and recruits the right personalities to convey that vision. Mathias Ohrel contributed to the Olfactive Studio's press kit.